Top 5 Social Apps in Belarus: Q1 2022 Performance Overview

Throughout the first quarter of 2022, the leading social apps in Belarus exhibited diverse performance patterns in terms of downloads, revenue, and active users. Here, we delve into the specifics of each app's metrics, based on data from Sensor Tower.

TikTok saw a notable revenue increase, peaking at approximately $89K in the week of January 31. Weekly downloads fluctuated, with a high of 45.4K in late December and a slight decline mid-quarter. Active user numbers remained relatively stable, averaging around 1.4M users weekly, with a peak of 1.45M in mid-January.

Instagram experienced consistent download numbers, ranging from 14.1K to 30.2K per week, with a noticeable increase towards the end of March. Active user engagement hovered around 1.9M, showing slight fluctuations but generally maintaining a steady user base.

Likee - Short Video Community had moderate revenue, peaking at $422 in late December and gradually declining throughout the quarter. Weekly downloads remained consistent, averaging around 11K, with a spike to 13.8K in the final week of March. Active users saw a slight decline from 97.5K in late January to 82.8K by the end of March.

VK: music, video, messenger demonstrated strong revenue performance, starting the quarter with $9.9K and ending with $6.7K. Downloads saw a significant increase in early March, reaching 20.4K, while active users stayed robust, averaging around 1.9M weekly, peaking at 2M in early March.

zenly - your world showed a steady increase in downloads, starting from 7.1K in late December and reaching 12.1K by the end of March. Active users also saw growth, climbing from 312.6K to 376.5K over the quarter.

These insights provide a snapshot of the top social apps' performance in Belarus for Q1 2022. For more detailed analytics and trends, visit Sensor Tower.